wifi – Blackfire Research https://bfrx.com Blackfire Research Sat, 11 Nov 2017 22:24:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://bfrx.com/wp-content/uploads/2016/10/BlackfireLogo-ICON-Only-150x150.png wifi – Blackfire Research https://bfrx.com 32 32 Powered by Blackfire: The Pioneer Elite SC-LX502 https://bfrx.com/powered-by-blackfire-the-pioneer-elite-sc-lx502/ https://bfrx.com/powered-by-blackfire-the-pioneer-elite-sc-lx502/#respond Wed, 01 Nov 2017 11:00:10 +0000 https://bfrx.com/?p=4095 Share

At CEDIA 2017, high-end audio manufacturer and Blackfire Research partner, Pioneer, announced the latest models in the brand’s Elite Receiver line. One network A/V receiver in particular has caught a lot of attention, and that’s the SC-LX502.

 

The SC-LX502 is a 7.2 channel Direct Energy HD Network A/V Receiver that supports many high-resolution audio formats and PCM files like FLAC, ALAC, WAV, and AIFF at a max 24-bit/192kHz resolution. The receiver includes several built-in streaming services, such as Spotify, Deezer, Tidal, and Pandora, as well as built-in Google Chromecast technology, with support for both 2.4Ghz and 5GHz Wi-Fi bands.

 

And of course, the SC-LX502 features multi-room audio thanks to FireConnect by Blackfire. FireConnect mirrors network audio and external analog sources connected to a master component (from streaming services to vinyl records) to any Blackfire-compatible speaker (like the Pioneer MRX-3 wireless speaker) in any room, all over standard Wi-Fi. Music selection, speaker grouping, and playback management across the home are built into the Pioneer Remote App for iOS and Android. Now, your favorite music can follow you from room to room.

The SC-LX502 retails for $999 – get yours today!

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Re-Broadcasting Spotify Connect With The Harman Kardon Omni+ Series https://bfrx.com/re-broadcasting-spotify-connect-with-the-harman-kardon-omni-series/ https://bfrx.com/re-broadcasting-spotify-connect-with-the-harman-kardon-omni-series/#respond Tue, 25 Jul 2017 11:00:27 +0000 https://bfrx.com/?p=3326 Share

Blackfire Research partner, Harman Kardon, recently released an updated version of their Omni Wireless Speakers, which they are calling The Omni+ Series. Like the first generation, the new series features the same lightweight, portable design of the Omni 10 and Omni 20, but this time, they’re trading in the glossy exterior for a more sophisticated matte finish (in both black and white.) Additionally, Harman Kardon has added another speaker to the series: The Omni 50+, a wireless HD indoor/outdoor speaker with a rechargeable battery, perfect for your next backyard BBQ. And of course, all speakers in The Omni+ Series feature Blackfire wireless multiroom technology built-in, so your favorite song can follow you from room to room.

 

One of the most exciting updates in the Harman/Kardon Omni+ Series is the addition of built-in Spotify Connect which lets you play your Spotify library through the Omni+ wireless speakers directly from the internet – freeing up your phone to take calls and do other things. But what if you have one or more of the first generation Omni wireless speakers and want to play music from your Spotify account throughout your home? With the addition of one or more Omni+ wireless speakers to your home, re-broadcasting Spotify Connect to your existing Omni collection is as easy as pressing a button. Literally.

 

Whether you have an Omni 10, an Omni 20, or Adapt, the process will be exactly the same. After you add any speaker from the Omni+ Series to your collection, initiate normal setup (make sure you have the latest version of the Harman/Kardon App first):

  1. Place the speaker in your desired location
  2. Connect it to a power source
  3. Open the Harman/Kardon app and follow the easy setup instructions
  4. Make sure you have added the new speaker to the same Wi-Fi network as your other speaker(s) and your source device(s)

 

Now that you have chosen a location, a name, and the correct network for the new speaker, you can begin to re-broadcast Spotify Connect throughout your home!

  1. With all your Omni and Omni+ wireless speakers on and connected to the same Wi-Fi network, open the Spotify App from your phone, tablet, or desktop
  2. With the Spotify App open, click on “Devices Available” at the bottom of the pageHarman Kardon
  3. Find the name you’ve given to your new Omni+ Wireless Speaker on the list of available devices. Since the Omni+ speakers all have Spotify Connect built-in, it will show up as an available device on the Spotify App automatically
  4. Choose your Omni+ Speaker from the list as your playback device
  5. Test the connection by choosing a song to play from your Spotify account – music should now be playing from your new Omni+ speaker

 

While music plays from your new Omni+ speaker, you have two options of how to re-broadcast Spotify Connect from you Omni+ speaker to your Omni speaker(s). You can either:

Press and hold down the “Slash Button” on the top of your Omni+ speaker until all of the Omni speakers in your collection start playing the same song

 

OR

 

Press the “Slash Button” on each individual Omni speaker so you can control which specific speaker(s) to re-broadcast to (in case you don’t want to re-broadcast Spotify Connect to all of your wireless speakers.

These same steps apply if you want to stop re-broadcasting Spotify Connect to your Omni speakers: simply press and hold down the “Slash Button” on your Omni+ speaker, or, press the “Slash Button” on each individual Omni speaker to stop the re-broadcasting.

And that’s it! Re-broadcasting Spotify Connect from an Omni+ Wireless Speaker to your first generation Omni collection is as easy as pressing a button. Now you can enjoy music from your Spotify account played from any speaker, throughout your entire home. Did someone say “Party?”

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Getting the Most out of your Router https://bfrx.com/getting-the-most-out-of-your-router/ https://bfrx.com/getting-the-most-out-of-your-router/#respond Tue, 18 Jul 2017 11:00:11 +0000 https://bfrx.com/?p=3249 Share

In my two previous blog posts, I recommended purchasing either the ASUS RT-AC56U or the ASUS RT-AC68U; explained why I chose the ASUS RT-AC68U router for my own home; and walked you through the setup of 2.4GHz and 5GHz bands for best performance. In this post, I’m going to show you how to tune your router to avoid wireless network traffic from other routers near by.

First off, how do WiFi frequency ranges and channels work?

The 802.11 standard allows wireless devices to be backward compatible, interoperable, and to work internationally. After WWII, the radio frequency spectrum in most countries was strictly controlled by the government, and was mostly allocated to police, military, and emergency service use. By the 1990’s, gradually, some of the high frequency (or “microwave”) spectrum was being derestricted. The 2.4GHz band became available in most countries around the world, and so it was adopted for several wireless technologies, including cell phones, Bluetooth devices and of course – WiFi. Now, nearly 30 years later, 2.4GHz band has become a very busy part of the spectrum indeed. The newer 5GHz WiFi band still has the advantage of much less data traffic – but due to physics, has the disadvantage of having a shorter signal range, meaning, the rooms in your home furthest from your router will have a noticeably weaker signal.

Both WiFi bands (2.4G and 5G) are divided into individual channels, each spaced a few megahertz from the next. By default, your router will automatically jump to the first channel it finds. However, you will get the fastest WiFi performance if you first check which channels have the least traffic and then manually set your router to that channel.

Avoiding the Busy Channels

First you’ll need to download a WiFi Analyzer app. If you have an Android smartphone, there is a free WiFiAnalyzer app that works very well. Unfortunately, there is no convenient free app like this for my iPhone, so I used my Windows 10 laptop to download an equally effective WiFi Analyzer app from my browser, free from the Microsoft App Store.

Once you download an app, you can see which channels are currently being used. Let’s start with the 2.4GHz band.

Here is the WifiAnalyzer app screen for the 2.4GHz band. My router is the one called BFRX-BUTTERS (the SSID I chose for the 2.4GHz band):

 

The ASUS router had auto-selected Channel 3, which is right on top of two other routers – probably my neighbors’ WiFi. As you can see from the image above, the channels above 6 look much clearer. So I opened up the ASUS router Configuration Page, which you can find by typing this local address into your web browser:  http://router.asus.com

 

Under Advanced Settings, I selected the “Control Channel” pull-down menu, and instead of “Auto,” I selected “Channel 11” to force my router to operate in the clearer part of the spectrum:

 

which means my router is much less likely to conflict with 2.4GHz band signals from other routers:

 

Next I checked the 5GHz band, which is much less busy; it looks like my neighbors have not yet taken advantage of newer routers like mine:

 

In the image above, my router (BFRX-BUTTERS_5G)  has been auto selected to Channel 161 which is in a clear part of the band (note that the channels between 48 and 149 are not available for WiFi). To make sure it doesn’t auto select another channel, I decided to change the 5 GHz band setting from “Auto” to fix it at “Channel 161” anyway, using the same method as before:

 

Once you’ve switched your 2.4GHz and 5GHz bands to clearer channels, you’ll experience less interference from other networks – meaning that you can seamlessly stream music or videos throughout your home, wirelessly, with much less chance of pesky dropouts.

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Setting up a new 5GHz WiFi Router https://bfrx.com/setting-up-a-new-5ghz-wifi-router/ https://bfrx.com/setting-up-a-new-5ghz-wifi-router/#comments Wed, 12 Jul 2017 11:00:14 +0000 https://bfrx.com/?p=3236 Share

In my previous blog post Blackfire Router Recommendations, I recommended the ASUS RT-AC56U and the ASUS RT-AC68U as the two routers that will best support whole home wireless streaming at the latest 802.11ac WiFi standard. I also explained why I chose the ASUS RT-AC68U to upgrade my home WiFi from 2.4GHz to 5GHz. In this blog, I’ll explain how to set up these ASUS routers.

The first thing you’ll want to keep in mind before set up is that devices work differently on 5GHz and 2.4GHz WiFi bands. 5GHz capable devices on a 5GHz Wifi channel give you the best data rates from your router. The problem is that 5GHz WiFi has a shorter range than 2.4GHz (meaning your laptop might actually get a better connection on the 2.4GHz band than 5GHz if you are a couple of walls away from your router). Also, any older devices you may have in your home will only work on the 2.4GHz band. The reason why I’m mentioning the differences between 5GHz and 2.4GHz is because this router gives both bands. It also gives you two choices for setup: have one SSID name that covers both 2.4GHz and 5GHz bands OR create separate SSID names for each band. Of course, all the devices on the router will still work together whichever band they use to connect.

So, one SSID or two?

If you set both SSIDs to the same name, and with the same password AND with the same encryption method (e.g. WPA2), then you and all your household will only see one WiFi network to join. Your devices will then join whichever band it sees first, and dynamically switch to 2.4GHz if you get out of range of the 5GHz band. The advantage of using just one SSID is that it’s simplest for all your household users – no further decisions need to be made. The disadvantage of this, is that your high speed 5GHz capable devices might end up joining the slower 2.4GHz network. Further, the switchover from 5GHz to 2.4Ghz is not always seamless: if you are listening to music or watching a video, you will experience a glitch or drop out.

If you set up two separate SSIDs, you will have to manually choose the right band for each of your devices. The advantage for going down this route is you can be sure that 5GHz devices near your router can operate at the max data rate at all times. The disadvantage is that you need to know which band your devices can operate on, and decide upfront whether you want to trade max data rate potential for long-distance roaming throughout a larger home.

 

For an uninterrupted streaming experience, we’d recommend the following:

  • You’ll get the best performance with devices positioned near the router
  • To optimize a Blackfire-powered wireless 5.1 audio system, position the router in the same room
  • To optimize a multi-room music system, position the router centrally in your house, and high up – to get the best range.
  • Connect to the 2.4GHz SSID for most of your devices most of the time
  • Connect to the 5GHz SSID for devices that are known to be 5GHz capable and have high data bandwidth requirements (like a SmartTV, Set Top Box, Blackfire capable speakers, or a laptop used for streaming)

 

How to Set Up an ASUS RT-AC68U or RT-AC56U:

  1. Use an ethernet cable to connect the WAN socket to a cable modem
  2. Plug in your router and switch it to “ON” (If your router is not brand new, make sure to push the “Reset Button” on the back panel to restore it to the factory defaults)
  3. Look for blue LEDs lights to appear indicating that “Power,” “5GHz WiFi,” “2.4GHz WiFi” and “WAN” are all on
  4. Either connect another ethernet cable directly from your laptop ethernet port to your router LAN port OR use WiFi to find an SSID called “ASUS” on your Laptop. (You can also download the ASUS Router app to your phone, then connect to the “ASUS” SSID.)
  5. Open your browser – a setup app should appear
  6. Set your Admin password:WiFi
  7. Decide on your SSID Name(s) – I called mine “BFRX-BUTTERS” for the 2.4GHz band and used “BFRX-BUTTERS_5G” suffix after the name to show the one on the 5GHz band.
  8. Decide on your new password(s):
  9. Hit “Apply” then reconnect to your new SSIDWiFi
  10. Congratulations, you’re now live!

 

In my next blog post, I’ll discuss how to get the best performance out of your new router.

 

 

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WiFi Router Upgrade Recommendations https://bfrx.com/wifi-router-upgrade-recommendations/ https://bfrx.com/wifi-router-upgrade-recommendations/#comments Mon, 10 Jul 2017 11:00:32 +0000 https://bfrx.com/?p=3231 Share

If you’re like me, setting up your home router is as enjoyable as a trip to the dentist. Maybe that’s why I have a toothache and my home network is struggling with the 2.4GHz router that I installed 7 years ago. It was a pretty good router in its day, however, 7 years is more like 50 when it comes to technology. It’s currently running well below its optimum due to advances in WiFi standards, improved router technology and increased demands on WiFi from almost every new device I buy. I’m giving in and setting up a new router for my house. But which router should I get? At Blackfire Research, we are often asked for recommendations on which routers will best support whole home wireless streaming. I must mention that technology changes rapidly, so by the time you read this blog post, there may be an even better router on the market. With that in mind, reviews at Tom’s Guide and CNET are my two go-to references.

 

We do quite a lot of wireless demos and testing at our Blackfire office in San Francisco, which require high performing routers operating at the latest 802.11ac WiFi standard. Netgear and Linksys/Belkin make very fine routers, and the Apple AirPort Extreme is a popular choice, but, we’ve grown particularly fond of two from ASUS that are not only high performing, but reliable, easy to set up, and are now available at a much lower cost than when they were first launched. Those two routers are: the ASUS RT-AC56U and the ASUS RT-AC68U.

 

The more cost effective of the two is the ASUS RT-AC56U, but the ASUS RT-AC68U will give the highest performance. Here’s what we like about both of these routers:

  • Default settings out of the box are good for most situations
  • Subjectively cope with noisy environments better than other routers we’ve tested
  • Relatively low cost (for an 802.11ac router)
  • Mobile phone app simplifies both setup and maintenance
  • Mature design (launched in 2013) which is very reliable
  • Large user community, offering plenty of online advice.

 

The ASUS RT-AC68U has all the features of the 56U, but adds:

  • 1.3Gb/s (vs. 900Gb/s) data rate at 5GHz
  • 600Gb/s (vs. 300Gb/s) data rate at 2.4GHz
  • External antenna (for more flexible adjustment, tweaking and positioning)

 

We recommend that you upgrade to the 68U version if:

  • you have a big home
  • there are several walls between your router and your living space
  • you have lots of family members all connecting at once
  • your home internet connection is greater than 200MB/s

 

You can purchase both the ASUS RT-AC56U and the ASUS RT-AC68U on Amazon.

Further, here’s a breakdown of the tradeoffs between 2.4GHz and 5GHz:

 

2.4GHz:

  • supports most WiFi devices; better range; less attenuation by walls and objects
  • congested band due to Bluetooth, cellphones and lots of other non-standard wireless devices

 

5GHz:

  • Fastest data rates; relatively uncongested frequency band at the moment
  • Not suitable for many devices due to antenna, range limitations and power consumption

 

For my home, I purchased the ASUS RT-AC68U for the extra capacity for multiple users and flexibility in antenna positioning. For my next blog post, I’ll walk through how I setup my new router.

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Why your WiFi sucks and what you can do about it https://bfrx.com/why-your-wifi-sucks-and-what-you-can-do-about-it/ https://bfrx.com/why-your-wifi-sucks-and-what-you-can-do-about-it/#comments Tue, 20 Jun 2017 11:00:09 +0000 https://bfrx.com/?p=2857 Share

Imagine your perfect Smart Home. Would it have facial recognition locks so you wouldn’t have to worry about ever losing your keys? Or how about tinted windows that adjust to the amount of sunlight coming in, maintaining a perfect temperature inside at all times? If you’re anything like me, your perfect Smart Home would have a completely wireless, multi-room entertainment system, capable of streaming 4K video and 5.1 channels of discrete audio to speakers and screens placed throughout the home. That idea isn’t impossible today, however, it’s not being done. At the moment, the vast majority of home entertainment systems are wired, and their placement is dictated by cable lengths. And TVs are limited to soundbars that may reduce movies and music into a garbled monophonic fizz. This means that multi-room entertainment systems, a staple for Smart Home Entertainment, aren’t all that common or attractive, unless you’re into the whole tangled-wired-mess vibe.

The most cutting-edge technology for TV today is 4K, or Ultra High Definition (UHD). 4K TVs give flicker-free pictures at 60 frames per second, and up to 10 bit color. To send a 4K TV signal and 5.1 audio signal wirelessly, you’d need to transmit data at just over 80 Megabits per second (MB/s) to avoid any obvious visible artifacts. The newest WiFi routers you can buy use the 802.11ac standard to send data at a 5GHz frequency, which is a theoretical max data rate of 1.3 Gigabits per second (Mb/s).

So, if wireless, multi-room entertainment systems capable of streaming 4K video and 5.1 channels are possible, why isn’t it being done? The problem is in your WiFi. Conventional WiFi runs on TCP (Transmission Control Protocol) which was designed in the 1960’s for transferring files down wired Ethernet lines, not streaming real-time video and wireless audio for the Smart Home.

 

TCP is outdated.

Let’s take a closer look at TCP. TCP was originally designed to break a file into smaller packets of data, and send it piece by piece down a twisted-pair wired network connection to a router. The goal was for all the packets to eventually get to the router, no matter how long it took the file to get there. This is called “asynchronous.” Remember back in the day when you’d download music from Napster or LimeWire and it took an entire afternoon to get just a few songs? Yeah, that’s basically it.

Routers in those days could only handle so many packets at a time before choking.The lost packets were retransmitted, and so each file could only be sent to one destination on the network at a time. And if packets were getting lost, TCP would not only retransmit the lost packets, but also send the packets at a slower rate allowing the router to digest all the packets it was being sent to prevent further data loss.

 

TCP is wasting your precious bandwidth.

Today, in a 5GHz wireless network, it is much more likely that packets are lost through interference (transmission loss) than the router getting choked (continuous data congestion at the router). So, TCP’s approach of throttling back the data rate makes bandwidth congestion worse, not better. Tom’s Hardware site did a benchmark test of TCP vs the raw data transmission without all it’s throttling back. With TCP, they measured between 114 and 180 MB/s across five top router brands. Without TCP re-transmission they could reach 606 to 637MB/s with those same five routers.

Another important thing to keep in mind is that using wireless streaming services like Spotify or Netflix is not like sending an email. Music and video streaming have much higher demands than file transfer: packets of a streamed audio or video file have to arrive and be processed at a speed that allows a constant stream of packets to arrive reliably so there are no dropouts in the music or movie. And, if you just so happen to have multiple wireless TVs and speakers, they each have to receive the same data simultaneously.

Network interference can come from intentional transmitters, like other routers and WiFi devices on the same or adjacent channel, a cell phone or a nearby mesh-network music system, or unintentional transmitters, like a microwave oven. Noise changes by the microsecond, and with each millimeter of position- so perhaps think twice before opening that package of microwavable popcorn if you’re streaming a movie to multiple wireless speakers using a network built on TCP.

 

Enter Blackfire RED.

When it comes to creating your perfect Smart Home of the future, why not start today? Remember earlier when I mentioned that wireless, multi-room entertainment systems capable of streaming 4K video and 5.1 channels aren’t being done? Well, with Blackfire Realtime Entertainment Distribution (RED) protocol, it can be done, and easily. Blackfire RED can interpret all that network interference and identify where it is coming from. Blackfire RED is synchronous, multipoint, and has an intelligent adaptive algorithm for managing packet retransmission, resulting in improved signal reliability, tighter synchronization, and reduced latency. And the best part? Blackfire RED works completely wirelessly throughout your home.

The idea of your perfect Smart Home doesn’t have to remain a distant fantasy. Truly connected, wireless Smart Home Entertainment is possible today, but your current WiFi is built on an outdated protocol that can’t support the latest technology (or technology of the future). You don’t still walk around with a pager, do you? Why do we upgrade some technologies and not others? I know you’ve ditched the pager. Now go ahead, ditch TCP and say hello to twenty-first century Smart Home Entertainment.

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Dynamic Stream Balancing (DSB) gets more HiFi through your WiFi https://bfrx.com/dynamic-stream-balancing-dsb-gets-more-hifi-through-your-wifi/ https://bfrx.com/dynamic-stream-balancing-dsb-gets-more-hifi-through-your-wifi/#respond Tue, 28 Mar 2017 11:00:10 +0000 https://bfrx.com/?p=2560 Share

Back in November, we took an in-depth look at Traffic Independent Synchronization (TIS), a Blackfire Research technology which allows precise syncing of your wireless speakers. And last week, we discussed Real-Time Packet Management (RPM), a technology for streaming music to your speakers without excessive buffering. Today, we’re finishing off the series with Dynamic Stream Balancing (DSB).

 

Dynamic Stream Balancing (DSB) is the way Blackfire makes the best use of your available WiFi bandwidth. If you have a wireless, multi-speaker system that uses conventional WiFi protocols, chances are that some of your speakers may be more affected than others by interference and heavy network traffic, which causes your music to break up and for speakers to go out of sync.

 

DSB monitors special multipoint, real-time feedback signals from each speaker to identify the effect of noise on the audio data stream. By precisely identifying which packets are statistically most likely to be affected, DSB then uses the available WiFi bandwidth to selectively and predictively resend data to the most vulnerable speaker before interference can cause any audible drop out. So less data is needed in the buffer, which means delays in the audio stream are reduced from 10’s of seconds to 10’s of milliseconds.

 

This is especially necessary when using a wireless surround sound system to watch video. With DSB, your Blackfire wireless system has minimal lag between the video on your screen and the audio through your speakers; in HD Audio, up to 24-bit/192kHz Studio Quality, and even HD Video can be streamed to any device from any room, losslessly.

 

DSB, as well as TIS and RPM, is embedded into all Blackfire enabled products. Together, these technologies create FCP: Firecast Protocol – Blackfire’s solution to streaming music and video over your regular WiFi network, flawlessly.

Hear the difference! Firecast is found in all Blackfire enabled products, including The Harman/Kardon Omni Series and Pioneer MRX Series. Happy listening!

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How Blackfire’s Real-Time Packet Management Keeps Your Music Together https://bfrx.com/how-blackfires-real-time-packet-management-keeps-your-music-together/ https://bfrx.com/how-blackfires-real-time-packet-management-keeps-your-music-together/#respond Tue, 21 Mar 2017 10:30:11 +0000 https://bfrx.com/?p=2451 Share

Back in November, we took an in-depth look at Traffic Independent Synchronization (TIS), a Blackfire Research technology which allows precise syncing of your wireless speakers. Today, we’re going to look at another Blackfire technology: Real-Time Packet Management (RPM) for streaming music to your speakers without excessive buffering.

 

We’ve all been there: you finally find that perfect song only to click on it and have the “spinning pinwheel of death” appear. Or worse still, trying to watch TV with wireless speakers that play several seconds out of sync – like a bad art-house dubbed foreign movie. Those are the effects of buffering.

 

Some wireless audio systems are so susceptible to signal interference that they compensate by pre-loading (or buffering) the signal data before they start to playback. Without buffering on these systems you’d hear sporadic gaps in the audio (called drop outs) due to the lost audio data. So how much data is needed to buffer in order to prevent gaps or drop-outs?

 

Today’s most popular wireless speakers use conventional WiFi protocols which have to queue the data. When you select a playlist from your smartphone or tablet, it takes several seconds for the first song to fill the buffer before it begins to play. While the first song plays, the system is already buffering the next song to minimize gaps. This is fine until, of course, you change the queue (say, by hitting “play next”) before it can re-buffer. In which case, hello spinning pinwheel.  Additionally, because of the delayed playback, you won’t be able to use these popular wireless speakers as a soundbar with your TV without a wire (i.e. an optical cable connection).

 

Real-Time Packet Management (RPM) is the Blackfire solution to buffering: RPM uses a special multipoint, real-time feedback signal from each speaker to monitor the effects of noise on the audio data stream. This allows a much shorter queue and much less buffering.

 

Hear the difference for yourself! RPM is embedded into all Blackfire enabled products, including The Harman/Kardon Omni Series and Pioneer MRX Series. Next week, we’ll look at Dynamic Stream Balancing (DSB) and how it works with TIS and RPM to create FCP: Firecast Protocol – Blackfire’s solution to conventional wifi protocols.

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Solutions https://bfrx.com/solutions/ Fri, 20 Jan 2017 00:16:41 +0000 https://bfrx.com/?page_id=1466 Share

  Blackfire Application-Specific Solutions

   For Flawless Product Integration

blackfire cio review award

Blackfire MA

Proven

Cost-Effective

WiFi Music Streaming Technology

Learn more...

Blackfire IXD

Wi-Fi Surround Sound Audio

for Smart TV

 and Set Top Boxes

Learn more...

Blackfire MXD

Wireless Multiroom Music System Solution

with GoogleCast, Spotify Connect

and Apple Airplay

Learn more...
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Retail Drives Smart Home Innovation https://bfrx.com/retail-drives-smart-home-innovation/ https://bfrx.com/retail-drives-smart-home-innovation/#respond Tue, 06 Dec 2016 12:00:45 +0000 https://bfrx.com/?p=1071 Share

By Rohit Verma
The popular focus on smart home technology is on home automation, such as smart lighting, environmental control, smart appliances and home security. These technologies make up a rapidly growing, multi-billion dollar market. However, that is small change compared to retail. The retail market accounts for a quarter of the U.S. economy, or, about 100 times that of home automation (in 2015, U.S. GDP was $18 trillion and consumer spending accounted for roughly $12 trillion, of which, retail spending was $4 trillion). Growth in retail tracks the economy and has been slow – for instance, Q2 2016 growth was 2% year-over-year.  Online retail, however, expanded 16% over the same period and is now almost 10% of overall retail spending. It is no wonder then, that fighting to win control over this huge prize is the driving force behind The Smart Home Wars.  

blackfire-research-amazon-echo-blog-chart

­   The (re)tail winds have shifted the smart home industry to not necessarily make smart products for the home, but rather, making a home smarter so it can buy products. The most ferocious battle for smart home domination is between Amazon and Google, and this battle is already transforming how we interact with our homes.

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A River Runs Through Your Smart Home

With revenues of $100 billion, Amazon is the world’s largest online retailer. Amazon is relentless in its goal to establish and maintain strong, long-term relationships with their customers. They pride themselves on making innovations to make purchasing easier, already taking immense strides to make the home “smarter” for purchases. It comes as no surprise that Amazon’s smart home product direction is geared toward enabling growth in retail sales through immediacy and ease of use.  Amazon’s Dash buttons and the Amazon Echo, along with the Echo’s siblings, the Dot and the Tap, are poster children for a smart home in its formative years.  Dash buttons are essentially free ($4.99 for a $4.99 credit), and each is associated with one of a few hundred household products, such as Bounty paper towels, Tide laundry detergent, even Diet Coke. The Dash Button is simple: a press of a button initiates the product’s purchase and delivery to you (all through Amazon). However, Amazon’s most major advancement in smart home technology is the Echo. Echo is a Wi-Fi connected smart speaker, whose key innovation is its skillful application of voice recognition and AI responses. It can play music, provide web search results, and control home automation devices all through voice command.  Amazon wants to make the Echo indispensable in the home, and provides a platform for third parties to write programs that leverage the Echo’s voice recognition and connectivity.  This will make the Echo’s value increase over time as its functionality expands, much like the Google and Apple app stores. However, the Echo’s main value to Amazon is it’s ability to maintain shopping lists and make purchases from an increasing selection of products through Amazon. This is the biggest step in smart home technology and has set the bar for any competing devices. As investment continues, the Echo will eventually be able to make most of your household purchases on demand or (where AI technology and the market is headed) predictively. This will lead to consumers making more purchases through, and increased loyalty with, the Amazon ecosystem.  

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OK Google…

Google has proven itself the leader in developing AI technologies, placing it at the forefront of innovation for smart home solutions. Although a bit late to the direct-to-consumer marketplace, Google’s heavy investment in AI has it marching into battle with a fully loaded arsenal. When you have $80 billion in cash, you take a few chances. To have a more direct presence in the home, Google has bought Nest and Dropcam, released Chromecast Audio, Chromecast Video and Google OnHub, and even made their own Amazon competing retail delivery service - Google Express.  Most recently and most loudly, Google has released Google Home, a voice-activated smart home speaker.  Google Home was unveiled earlier this Fall to positive consumer and critical reviews. Like the Echo, you can use Google Home to search the web, set reminders and play music from your Spotify account (as well as other streaming services). However, a major reason behind the introduction of Google Home is defensive. Internet advertising continues to comprise the vast majority of Google’s revenue. And, a large part of that revenue is related to retail.  U.S. internet advertising revenue was at $60 billion in 2015, and growing at 23% quarter-over-quarter in Q4 2015.  Of that $60 billion, 22% was from retail, and another 13% from fields closely related to retail. It is the loss of this revenue that Google is threatened by with Amazon’s smart home successes.  Consumers using devices like Amazon’s Echo and Dash undermine Google’s growth in its search revenue: the more a company like Amazon gets consumers to buy directly through their platforms, the lower the need for individuals to search and browse the web to find products, and the less money Google makes through ad sales. Google must protect their search business at all costs.

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The Two Tower Speakers

Amazon Echo and Google Home. Two similarly shaped speakers with similar functionality and similar intent.  So, who will win the “Smart Home Wars?” On the one hand, we have a retail giant with a clear focus on consumers and the ability to churn out innovative products. On the other, a company with, probably, the largest collection of software talent and massive AI skills. Each is fighting for the future of their core business. There are two distinct directions their smart home innovations favor. Amazon is all in for ease of purchase, it’s “one stop shop.” If Amazon makes their shopping experience the most intuitive and convenient, they have a large shot at controlling the retail market. For consumers, however, the captivity of convenience will alleviate pricing pressure on Amazon and lead to higher prices.  At least, prices that are higher than they would otherwise have been. Google is repurposing its basic search engine for smart home products and AI, making it easier for individuals to find the best value for their retail purchases. Google’s investment in AI technology also means that it leads the industry in the most innovative ways to predict what you may want, or need, for your home. The winner may well be decided by whether consumers prefer convenience (Amazon) or whether the ability to find the best deal is more important (Google).

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Back to the Smart Future

Conventional wisdom predicts a bright future for smart home products and solutions. It’s still in the early stages, so what shape the products take and what revenue streams the solutions inspire will only unfold in time.  The importance of retail is driving Amazon and Google to make the Echo or Home indispensable, and to try and make them the “hub” of the future smart home. However, the market is young and growing rapidly each year, and there will inevitably be additional competitors in this space - Apple will certainly play a part, Microsoft will likely build something based on Cortana, Samsung and LG are working on voice-based assistants, and other players like AT&T, Comcast, and Sony seem poised to enter the field. Amazon and Google chose the humble speaker.  The ubiquity of speakers and their naturalness for two-way communication through the clever use of voice interface and AI makes this the most compelling effort so far. But they still have a long way to go. While a hub based on home entertainment is persuasive, consumers are still looking for products that can not only replace existing ones, but connect the entire home into one large system. Amazon and Google’s focus on retail and associated aspects of the smart home experience has led to initiatives that do not meet consumers’ complete home entertainment needs. The natural path for the “Next Big Thing” in smart home technology will incorporate comprehensive wireless home entertainment into the hub:  speakers throughout the whole home with multi-channel 5.1 capability, TVs with varying streaming and gaming platforms, and your smart phone, all connected, all on standard Wi-Fi.

The battle is just beginning, with the field, and combatants, not yet fully defined. The war is nowhere near over.

About Rohit Verma - Rohit is the head of  corporate strategy and CFO at Blackfire Research Corp. He has held executive management positions in wireless and software technology companies, as well as management consulting at A.T. Kearney, with an expertise in strategy, corporate finance, and business development. Rohit holds a Ph.D. in economics from The University of Pennsylvania with a focus on strategy, and received his undergraduate degree in computer science and mathematics.
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