In his entertaining recent editorial, CNBC Technology Product Editor, Todd Haselton, experienced, firsthand, the frustration that many smart home enthusiasts have endured for a long time: smart home products that don’t work with one another. Typically, manufacturers don’t want their customers to “mix and match” products, but rather, they “encourage” them to stay loyal to their brand by deliberately limiting compatibility with competitors. But what manufacturers don’t realize is that these “technology islands” are actually discouraging potential users from buying any smart home products at all. Aside from the more geeky early adopters (ok, my hand’s up), smart home gadget users don’t want to invest in a brand and have that brand become obsolete within the next few years (i.e. “choose wrong”) so many people just aren’t choosing at all. As Haselton points out: “How do you choose which one to go with? It’s almost like the VHS vs. Betamax wars.”

A simple solution to this problem, as Haselton notes, is “one single standard that works for everything.” At Blackfire Research, we’ve done just that. A few years back, Blackfire Research founder and CEO, Ravi Rajapakse, became frustrated – much like Haselton himself and countless other smart home gadget lovers – when he realized that there was no seamless way to transfer and share entertainment media throughout his own home. What was once a personal project to create a multi-room entertainment system soon became ten years of research into a revolutionary new protocol, which we call The Blackfire Realtime Entertainment Distribution (RED) framework. The Blackfire RED framework can stream both HD 5.1 audio and 4K video, simultaneously, across multiple devices – all over the standard WiFi you already have. As well as connecting light bulbs, thermostats and door locks, Blackfire also works as a bridge between your smart home and your entertainment systems – with precise synchronization, low latency for lip sync, and overall reliability. Because ultimately, that is what smart home owners want – to mix and match devices while having their music and movies available to them anywhere in the home.

Oh yeah, did we mention that Blackfire enabled products are compatible with each other, even across brands? Just look for our logo on select Harman/Kardon, Onkyo, Pioneer, Integra, and HTC devices. It’s just one of the many ways Blackfire Research is making the smart home a whole lot smarter.