Revenge of the Smart TV

Revenge of the Smart TV


According to research firm Parks Associates, 45% of U.S. broadband households own a Smart TV, “making it the most commonly used platform for streaming video content among this group.” Additionally, roughly 60% of the those surveyed said that the device display on a Smart TV is easier to navigate and easier to find content than other connected devices, such as a set top box (STB).


Despite the high praise from devoted users, overall sales of Smart TVs, including those with 4K/Ultra HD resolution, have plateaued in recent years. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI [user interface] of the smart TV, to make the device easy to use and a single point of content in the living room,” says Jennifer Kent, Director of research quality and product development at Parks Associates.


Additionally, streaming services are only gaining in popularity. Thanks to engaging, original content and an abundance of mainstay classics, streaming services like Netflix and Hulu are gradually killing cable. Data from financial services company Raymond James “shows that 31 percent of Internet users polled in November cited a streaming service such as Netflix or Hulu as their primary source of video content, up from 24 percent a year ago and only a few percent behind the 35 percent of survey respondents who named cable as their primary video source.” (Sound and Vision) That means, now, more than ever, entertainment device manufacturers need to start designing their products with streaming at the forefront.


Another feature that has been gaining traction over the last few years is voice control, and we should expect to see more entertainment devices, such as Smart TVs, unveil voice control functionality in 2018. Research from Parks Associates shows that “consumer demand is pushing voice control into the connected entertainment area” fueling it’s growth in the market.


This study proves that instead of having many disparate devices that play media throughout the home, consumers want to have access to all their entertainment content – such as music and video streaming services – from one central place. And what better place than the living room TV? Establishing the living room TV as a central hub from which all entertainment content can be easily accessed (and sent out to other devices in a multi-room setup) cuts down on the confusion for what can be played from which device. It’s time the TV stepped into the 21st century…

Implemented into the home’s central Smart TV, Blackfire’s revolutionary new protocol, The Blackfire Realtime Entertainment Distribution (RED) framework, allows users to to create a wireless, whole home entertainment system. With the Blackfire RED framework embedded in wireless speakers and the Smart TV, users can finally enjoy a truly wireless, connected home. The Blackfire RED framework is the most synchronous, reliable, and cost effective wireless solution on the market, and can be integrated into a broad spectrum of high quality voice service applications as well. Many companies have already stepped into the future by leveraging Blackfire’s technology. Now is your chance. Join the Blackfire Revolution today.

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